Friday, February 28, 2014

Poetry



-- Quote of the Day -- 


“You can do what you want to do, accomplish what you want to accomplish, attain any reasonable objective you may have in mind – not all of a sudden, perhaps not in one swift and sweeping act of achievement but you can do it gradually day by day and play by play, if you want to do it, if you work to do it, over a sufficiently long period of time.”  

 ~ William Holler


  -- Poetry -- 

It has been a while since I have shared some of my published poetry... here is some samples taken from my 1st book of poetry: Towards Understanding

 

IN OUR MIDST

How can we justify this life?
With every breath that we take
Can we influence this hard world
Is there power in the hands
Of This boy or this girl

There are heroes in our midst
And you know that they exist
They exist in you and I
We are the heroes in our midst

How can we waste away this life?
When every breath is a gift
A chance to choose whatever fits
To make some wrong right
Or ease somebody’s plight

How can we whine about this life?
When those who passed before had
Passed through rougher roads and more
And when looked at in this light,
The roads we travel are golden ever-more

There are heroes in our midst
And you know that they exist
They exist in you and I
We are the heroes in our midst

How can claim we’re conscious?
When each breath releases anger
Or some rotting hate within
And are we making changes
For the world we’re living in?

Find the book in both print and various e-book formats here: http://www.brummet.ca/store.html
 

LIVING DISEASE

There’s too many children
Walking the dirty streets
Too many children
With this living disease

Where are the heroes?
They’ve succumbed to cement.
Where are the parents?
They’re trying to pay the rent.

When TV’s baby-sit
And Computers consume the rest
Glued to cells and berries and pods
And one more list to do.

This use of knowledge
Is dumbing down our world.
A lack of life skills
Leaves minds in a whirl.

Compliance to violence
Shaking hands admit defeat
Why don’t we stand up
To this living disease?


Find Dave and Lillian Brummet, excerpts from their books, their radio program, blog, and more at: http://brummet.ca * Support the Brummets by telling your friends, clicking those social networking buttons, or visiting the Brummet's Store - and help raise funds for charity as well!
 


Thursday, February 27, 2014

Eco-Conscious



-- Quote of the Day --

“There are lots of things we can do at home helps reduce pollution in the ocean – paints, auto oil, polishes, cleaning products – start to use the non-toxic stuff.   Dispose of your trash in the proper manner, do the recycling, don’t flush sanitary products and diapers down the toilet where they end up in the water and on the beaches.  Don’t throw litter; pick up litter even in the city because the litter will end up in the sewer which ends up in the ocean. … Every moment we have a chance to make choices what kind of products we use, how we use them and how we dispose of the trash. …When in nature be really respectful, don’t touch them – it is really about behaving in a way of interacting with creatures in the ocean that is super respectful. …I think it is that once you start giving energy to things that you are passionate about other people are watching and… are inspired by what we do and I am really inspired by that interaction because it makes me feel like someone got it. … Today make a point of reaching out to the people you appreciate and let them know they are loved and appreciated, what they are doing is important to the world – I really feel that it is the support that we give each other is the road to change.”

~ Hannah Fraser

Today’s quote originates from the Conscious Discussions Talk Radio episode that aired back on July 13 2013… titled: Ocean Conservation

 (*Click on the title to access the full discussion)



-- Positive News -- 

While Japan is being hounded recently for their sad use of the ocean in regards to dolphin and whale harvesting, they have made great strides as a country in other eco-savvy ways from green energy to greening their cities. Here's one example of one of their programs now in place:

A region in Japan is starting an eco-conscious system in partnership with stores and businesses – They started simply, with just wanting to reduce the number of plastic shopping bags, but have now grown to encourage and engage with residents who participate in eco-conscious activities. It works like credits in a way where if you have recycled or reused or reduced energy use, you get credits that you can spend locally. The stores or businesses who utilize these principles are also credited by the city with discounts on taxes, water, garbage and other city-based fees. 

Find Dave and Lillian Brummet, excerpts from their books, their radio program, blog, and more at: http://brummet.ca * Support the Brummets by telling your friends, clicking those social networking buttons, or visiting the Brummet's Store - and help raise funds for charity as well!
 
 


Wednesday, February 26, 2014

Writers, influencing positive change



Writers Influencing Positive Change


As writers we have the perfect craft for creating positive change and I’d like to share a few of these options here today. As writers we can help others heal and express their emotions through our own poetry or song lyrics, we can express love and passion, share memories and educate others. By writing about causes and providing readers the tools to enact upon them, we enable our readers to also be a catalyst for positive change. We can help someone else share their stories, their experiences or family history. But there are other ways we can make a difference too.

Before querying a publisher or publication:

-       Investigate their in-house green and socially responsible activities to see if their actions align with yours. (recycling efforts, carbon offset programs, alternative energy use, charitable donations, tree planting efforts etc.)

-       Search for information on whether they use recycled or alternative content in their products (i.e. hemp, coconut or sugar cane fiber, rice husk fiber, etc.).

-       Ask if the paper they use is from sustainably harvested forests (look for SFI certification, among other certifications that prove this).

-       Ask if they are using acid and bleach free paper, eco-friendly finishes or eco-friendly glues.

-       Search out the printing process a little further to see if they are using all veggie inks (some soy inks contain petroleum products).

-       Choose publishers that utilize the Print On Demand technology, which results in the book being printed closer to the customer, reducing fossil fuels.

-       Choose to purchase promotional materials that were created with the environment in mind, by a publisher as close to your home or office as possible.

-       Donate your books to literacy groups, fundraisers and libraries.

-       Offer writing services to charities.



You don’t have to be a professional writer to make a difference. There are lots of things anyone can do that can have an impact.


-       Write notes of appreciation to service providers and businesses where you’ve enjoyed being a patron (restaurants where the meal or service was impeccable, gracious mechanic who went the extra mile for you, the wonderful cashier who always remembers your name, etc.)

-       Send cards to people you love, people who have taught you a golden nugget, or influenced you in some way. * When purchasing cards flip them over to see what recycled content, or green initiatives that card has.

-       Write family and friends, sharing the things you are involved in that you feel are making a difference while celebrating those people in your life that have influenced you in some way or supported you… enabling you to do those activities.

-       Write a letter to the editor expressing your passions, or thankfulness for living where you do.

-       Write small 100 word submissions and announcements to any number of the local publications from magazines to newspapers and newsletters about green initiatives, volunteer opportunities, animal shelter announcements, etc.

-       Email people in your contact list about campaigns, or fundraisers, that you are participating in.

-       Create a family history package listing heritage, ancestry, stories passed down from older generations, and also what caused recent ancestors deaths – this last one can be very helpful for future generations in learning what they can do now to prevent certain family ailments.

-       Participate in used book drives, donate used books and magazines, or participate in book circles (where groups of people cycle used books and magazines to each other, providing new reading material and prolonging the life of that product).

Find Dave and Lillian Brummet, excerpts from their books, their radio program, blog, and more at: http://brummet.ca * Support the Brummets by telling your friends, clicking those social networking buttons, or visiting the Brummet's Store - and help raise funds for charity as well!
 
 

Tuesday, February 25, 2014

Making A Difference In More Ways Than One


-- Quote of the Day --


re: Being a Proactive Musician: 

“Whenever I am in a studio and we are discussing a new song – I look for songs that people can enjoy that tell a real life story, something people can relate to. …The writing process itself is tedious between getting the lyrics and the music – it can be pretty crazy. But you have to just go for it, you have to almost make yourself vulnerable… but once you get it, it is pretty awesome. …I’ve performed at several benefit concerts… it is very humbling to be able to play at things like that …to see all these people who come out to support the cause – it is really awesome.”

~ Josie Milner

Today’s quote originates from the Conscious Discussions Talk Radio episode that aired back on July 30 2013 … titled: Musicians Making a Difference

 (*Click on the title to access the full discussion)



-- Brummet's In the Media -- 

Join me today Live on the Peter Pinho Radio Network where I will be interviewed this evening at 6:30 PM (Mountain) / 5:30 PM (Pacific) 

Peter's radio show runs LIVE Tuesday & Wednesday nights from 8-11pm (Eastern), and then are immediately turned into a playable or downloadable podcast at the end of every show.

http://www.spreaker.com/show/the_peter_pinho_radio_network

Find Dave and Lillian Brummet, excerpts from their books, their radio program, blog, and more at: http://brummet.ca * Support the Brummets by telling your friends, clicking those social networking buttons, or visiting the Brummet's Store - and help raise funds for charity as well!
 
 

Monday, February 24, 2014

Website Advice


Your 10 Point Website Check Up

*By: Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author of 5 books and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns.  To learn more about Penny’s books or her promotional services, you can visit her website at http://www.amarketingexpert.com



So you have a website, congratulations! Now let's make sure it's doing what it is supposed to be doing for you. Read: selling your book or product. While websites will differ in color, layout, and target audience, there are a few things that need to remain consistent. Let's take a look at them. 


1.    Editing:  Your website needs to be edited. There is no discussion on this topic at all. And don't self-edit. Hire someone to go through your site page by page and make sure you don't have any typos. Finding mistakes on your site is like finding typos on a resume. Doesn't bode too well, does it?

2.   Website Statistics:  Do you know your site stats? Did you even know you can get them? Site statistics are part of every website design. If you don't have access to them, make sure you get this information.  A good site stat service is Google Analytics, pretty comprehensive actually and easy to integrate into your site. You should know your traffic patterns and learn to read these reports (it's a lot easier than it sounds). This way you'll know what your site is doing and what it isn't. 

3.   Media Room:  Even if you have never had any TV or radio appearances, you should have a media room. The media room is a great place to list all of your accomplishments as it relates to the book. Also, a good place to put your bio, picture (both of you and the book cover), as well as media Q&A, and a host of other items (I'll cover the art and science of a good media room in an upcoming piece).

4.   Website Copy:  Your website isn't a magazine, people don't read – they scan - so make sure your site isn't so crammed with text that it's not scannable. Ideally your home page should have no more than 200 to 250 words. Also, make sure you have a clear call to action. You want your visitors to do something on your site, yes? Make sure they know what that is, clearly and precisely.

5.    Store:  Yes, you should have a place for people to buy on your site, even if it means sending them off to Amazon.com or somewhere else to make their purchase. One key factor though: don't make them hunt for it. Shorten the staircase. In other words, make it easy to find your stuff and then give them the quickest route to get there to purchase the item.

6.   Design:  I have two major rules in life:  you should never cut your own hair and design your own website. Period. End of story. Why? Because much like editing our own books, we're just too darned close to our message to be able to do it justice. Also, most of us are writers, not designers. Hire someone, invest the money, you'll be glad you did. When you're designing, also remember that your homepage should only do one thing. Your website can sell a lot of things, including any consulting or speaking services you offer, but your home page should be focused in on one major item. Surfers spend on average of 1/50th of a second on a website, if they have to stop and try and figure out what your site is about they will leave. I call it surf shock or analysis paralysis. Don't make them guess what your site is about or you will lose them and they most likely will not return for a second visit.

7.   Social content:  Make sure that you have something “social” on your site, whether it’s a blog, forum or even your very own social networking page. The easiest and best of these is a blog in my opinion.

8.   Update often:  Search engines like sites that have a lot of fresh content, this will really help you with ranking in major search engines like Google. If you have a blog you should plan to update it twice weekly at least.

9.   Share and share alike:  Make sure that your content is easy to share. If you don’t have sharing widgets on your site (Upload to Facebook, Tweet This!, Digg, Delicious, etc.) then get your designer to add it to the site asap. Most blogging software comes with this all ready to go.

10.   Placement and remarketing:  First off, make sure that you understand how people surf, meaning where their eyes go to when they land on a website. The first place is the upper left hand quadrant of a site, that's where your primary message should be placed. Then their eyes go to the center of your site. These two primary places are significant in conversion. You should have a clear message, and a clear call to action (whatever that action may be).  I also recommend funneling your visitors into a mailing list. You can do this via a sign-up on your home page and then an ethical bribe to encourage them to sign up. What's an ethical bribe? It's something you give them (of value) to get something: you might give them an ebook, a checklist or a special report. Just make sure it's something your readers want. 

Understanding Anchor Text

If you ask any Search Engine Marketing Expert they will tell you the importance of anchor text. So what is this exactly? It's the hyperlinked text that you click on to follow a link. Most people overlook this text, using words like "click here" or other nebulous terms. If used correctly, anchor text can really help with your site ranking. It's not that difficult to implement really, you just need to understand a few basic concepts.

First, anchor text should be descriptive. It should describe the link you're sending people to using keywords that reflect the page you're recommending.

Second, if you know the high traffic keywords for your market you can use those as well to describe the link (but only if the keywords relate to the page you're sending visitors to).

Third, knowing where to use anchor text is almost as important as the text itself. All external links should be anchor text, but often web designers forget internal links (i.e. links leading to pages within your site) although they are equally as important. Your home page is also critical for anchor text links. If you have a blog (and you should) make sure that any article, website or blog you reference has anchor text in the hyperlink.

Creating these hyperlinks is easy, especially if you're using them in a blog. Most blog software has some very simple one-click anchor text creation widgets.

So take some time and go through your site, make sure that anything you have hyperlinked is anchor text. To reiterate:  stay away from nebulous terms like "click here" or "follow this link" because you won't get picked up by search engines that way. Make sure the text is focused and specific. How long can anchor text be? It doesn't have to be long, but if need be, it can be multiple words. Keep in mind that as long as the words are relevant to your topic, the anchor text verbiage is all that matters.



Find Dave and Lillian Brummet, excerpts from their books, their radio program, blog, and more at: http://brummet.ca * Support the Brummets by telling your friends, clicking those social networking buttons, or visiting the Brummet's Store - and help raise funds for charity as well!



Sunday, February 23, 2014

Taking Time



-- Quote of the Day -- 


“The skilled master of life never opposes things; he never tries to change things by asserting himself against them; he yields to their full force… without ever encountering their direct opposition. That is to say, he treats them positively; he changes them by acceptance, by taking them into his confidence, never by flat denial.”

~ Allan Watts – The Spirit Of Zen


-- Sunday --

 I'm taking the afternoon to work on a manuscript and spending this morning tidying the house, walking the dogs, vacuuming and doing a work out. It is important to take the time away from the office, even when self-employed - even when the office is in the house and never, ever goes away. So today I plan on doing a half day or less in the office. One has to avoid exhaustion and burn out at all costs or production and quality suffer. So today I simply urge our readers to take that time for yourself so that you can fill up that energy reserve and be ready to share your wealth more effectively another day. 





Find Dave and Lillian Brummet, excerpts from their books, their radio program, blog, and more at: http://brummet.ca * Support the Brummets by telling your friends, clicking those social networking buttons, or visiting the Brummet's Store - and help raise funds for charity as well!