Monday, November 30, 2015

Product Review




-- Product Review -- 


It never fails. There you are on the road, traveling hours away from your home – likely going to an important event – and… you realize your button is falling off your jacket, or you have a small tear in the cuff of your pants, or worse.  Or you are out camping and you realize that your padded jacket or sleeping bag has a rip in it and that rip will only get worse if you don’t do something to stop it from tearing. Sadly while one can find little portable sewing kits they are usually poorly made and have cases that disintegrate over time. So even if you’ve thought of putting a sewing kit in the vehicle, tote bag or RV it is likely long forgotten; it may be lodged in-between the cushions of your previous car or if you find it, it may not be very useful. 



Well, Evergreen Supply™ (Brickhouse Products) has come up with the perfect solution. The first thing I noticed was the case itself. This fairly stiff, square black leather-look case is enclosed with a sturdy zipper with just the right sized tip for my fingers to easily grab and it unzipped smoothly.

  



I was quite surprised at how much they were able to fit in such a tiny case! You can see this visually via the pictures in this review article, and take note at how compact the case is too. 



Here – I’ve copied the list of 15 items via the write up on amazon.com, however I amended and edited the list a bit with my own notes or comments:



• Stainless steel scissors
• 30 high quality needles; assorted sizes, imported from Japan (with an array of differently sized eyes to weave thread through, some eyes are quite large)
Crochet hook; metal, easy-to-spot shiny gold color
• Knitting needle; metal, pale lime-green color
• Sturdy thread – in 18 colors
• Seam ripper
• 4 spare buttons (translucent white)
• Tape measure (inches & cm)
• 18 (very large, colorful with huge heads) pins
• 4 safety pins
• Needle threader
• Magnifying glass
• Metal thimble
Marking pencil; blue color
• White plastic tube carries several small needles

It is interesting to note that the pins are all contained in a fairly sturdy, translucent, white plastic case. The sewing needles are stored in a round case; (clear top, black bottom) the top rotates and if you line up the little arrow with the notch you can shake out a needle. This is really thoughtful because you might be jostled or just plain clumsily drop it and you don't want needles all over the car seat or something. I also noticed that all the supplies are of higher quality than I've seen in any other kit  - this will hold up to a lot of use, for sure!
 


People could easily use this as a handy travel or outdoor adventure kit. We’ve decided to store it in our Jeep along with a few other emergency type travel supplies, because our Jeep also tows our RV. Therefore we avoid having to purchase 2 of these kits and it is always handy for us to use. The size of the padded case makes it easy to slide in a backpack or bicycle bag, too.



Alternatively, it might make a great addition to the office desk where you may become the go-to person all of a sudden as people in the office discover small tears or loose buttons on their fine clothing.



Honestly though I think it would make a fine kit for anyone starting out on their own, or going to college, or to encourage interest in sewing and crafts in the younger age groups as well.




Okay, so here is a little information about the product itself: 




Size: 6.6 x 1 x 4.2 inches

Weight: 5.y ounces 




It arrived in a small cardboard box wrapped in a plastic envelope – which had a resealable flap, so it was really easy to open… no scissors or razor knives were necessary. Both the envelope and the box are recyclable in our area.



This kit retails at amazon.com for a list price of $22.49 (US) but is currently available at a huge discounted sale price of $9.95, so you may want to take advantage of that. The company also offers a 100% money back guarantee. 

...Unfortunately I could not find it on Amazon.ca










Award-winning authors Dave and Lillian Brummet:

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Sunday, November 29, 2015

Overcome Procrastination, part 2



Overcome Procrastination



Today’s article was divided into 2 parts; part 1 was published on Nov. 27th

* Written by Hazel Palache – author, motivational speaker, founder of Your Stairway To Wealth, certified coach, clinical hypnotherapist, NLP practitioner and stress management counselor. Hazel has been in the field of personal and professional development for over 20 years. She primarily works with women entrepreneurs 40+ who want to work less hours, have a more balanced life with financial freedom. If you have any challenges or want input she offers a no obligation complimentary 20 minute phone chat. Visit http://YourStairwayToWealth.com to download the free e-book and to find more information about Hazel, coaching and hypnosis.



"Wealth is not just about money!
Good Health + Joyful Living + Financial Freedom = Wealth.”


~ Hazel Palache


Just for a moment I want you to think about everything you need to get done in the coming week. How does it look? 

If you are someone who often puts off things because it's easier, I can almost guarantee that your mental to do list is probably chaotic and your mind wanders off on different tracks as you continually think of different things that need to be finished.

When this happens it can be very challenging to know where would be the best place to start! Maybe it's time to take a different approach. 

Outside of fear, one of the biggest causes of procrastination is lack of proper planning so that you can stay productive and calm without getting caught in the fear trap or go into the shiny bauble syndrome, which means you want to be able to do everything at the same time.
That is not possible, all you will end up with is a lot of things half done and nothing completely finished. If you don't create some kind of plan or process, everything can seem very over-whelming. The more you are overwhelmed the more likely it is that fear can take over.

First ask yourself what will happen if you don't change this behavior and take action. How will it make you feel?

Now, ask yourself what will happen if you do take action and you work on projects one at a time and get things done. How will it make you feel? Be honest and decide which answer you really prefer and what would be the return on you taking action!

Next, I suggest you take a sheet of paper and a pen, handwriting is more powerful than typing because it flows directly from the hand to your brain. Make a list of absolutely everything that needs to be done and that you need to get finished. Don't allow this to faze you, remember, all you are doing is making a list so you can get some clarity. When the list is finished prioritize the five most important items. You will get to the others when the first five are completed.

When that's done, make a list of what actions you need to take to get the #1 priority on the list completed first. Next, break down those actions into smaller chunks. The most important key here is do one thing at a time. Learn to create a habit out of this simple action and you will never feel overwhelmed or chaotic again.

If you need to and you can, delegate! Delegation is often challenging for small business owners. No matter how big your business or how big your team is, most of us started out on our own and we're used to running things the way we think they need to be run but handing over the things that are not your strengths so you can focus on the things that are, is a great way to avoid making excuses and procrastinating!



Award-winning authors Dave & Lillian Brummet:

Visit us on: 

http://BrummetMedia.ca (new site, under maintenance)

 



Saturday, November 28, 2015

quote of the day

-- Quote of the Day -- 







Tell me how many beads there are

In a silver chain


Of evening rain,


  Unraveled from the tumbling main,


And threading the eye of a yellow star -


So many times do I love again.



~  Thomas Lovell Beddoes







Award-winning authors Dave & Lillian Brummet:

Visit us on: 

http://BrummetMedia.ca (new site, under maintenance)

Friday, November 27, 2015

Procrastination



Overcome Procrastination



Today’s article will be divided into 2 parts; part 2 will be published on Nov. 29th

* Written by Hazel Palache – author, motivational speaker, founder of Your Stairway To Wealth, certified coach, clinical hypnotherapist, NLP practitioner and stress management counselor. Hazel has been in the field of personal and professional development for over 20 years. She primarily works with women entrepreneurs 40+ who want to work less hours, have a more balanced life with financial freedom. If you have any challenges or want input she offers a no obligation complimentary 20 minute phone chat. Visit http://YourStairwayToWealth.com to download the free e-book and to find more information about Hazel, coaching and hypnosis.





“Procrastination is opportunity's assassin." 


~ Victor Kiam



For many years I allowed fear to become my greatest driver. And, procrastination became my default position! I know what it's like to put off taking the action that can help you to grow a strong and successful business and a full empowered life.

I also know what it's like to do the same thing in relationships, with friends or family and even with bosses when something needs to be said that might result in conflict. However, this article is about not allowing fear to become so powerful that instead of opening doors to success, procrastination sabotages any positive results that you could have achieved.

These are some of the techniques I used to move past procrastination. Use what works for you and of course ignore what doesn't. First, procrastination is just a word in your mind and doesn't exist unless you allow it to!

What do I mean by this? If you start telling yourself you are a procrastinator, that's what you will become because that's how you 'see' yourself. The dictionary defines the word procrastination as stopping and waiting to act because of fear or doubt and wavering about what you want to do. If this is the case, it's obviously just a word and habit that you learned. This means, you can also unlearn and re-learn so you change the behavior and perceive things differently.

When you are an entrepreneur or small business owner, especially if you have a home based business, it's very easy to put off doing things you don't find especially enjoyable and yet, often people who procrastinate work much longer hours almost as if spending more time will make up for what you are not doing. However, working longer hours and being busy does not equate to being productive.

Maybe you don't know where to begin or you doubt yourself and your skills so it becomes more comfortable to do the things you know you are capable of completing instead. However, the 'bigger' things don't just disappear in fact, if anything, when you put off important projects things get really backed up and you then find yourself overwhelmed because there's so much to do.

If the only thing that procrastination does is to create stress and overwhelm why do you suppose so many entrepreneurs do this?

The first reason is often F.E.A.R. It's so much easier to do something you like rather than find out that what you really need to get done might not work. It's also a way not to even acknowledge the doubt and fear you may have because when you're busy you don't have to acknowledge the reasons. It's really OK to have some fear, in fact it's quite normal, especially when you are doing something new or you want to do something and don't know how it will affect your life or your business.

Whatever the reason behind your procrastination, the first step is to get really honest with yourself. This means, as much as you may not want to, you need to become much more conscious about your thinking so you have the ability to recognize and control those thoughts if they come up and change the behavior to something that is more productive for you.

Is procrastinating worth it? I can tell you from personal experience and that of my clients that it's not. Procrastination just ends up draining your energy and sabotaging your success.
 
When you can look at the reasons for this behavior and you have some plans in place, procrastination can become a thing of the past. I'm not going to tell you that you will never ever procrastinate again! You're human. It's about how quickly you recognize what you are doing so you can change the behavior immediately and get back on track.

You can overcome this habit. Simply revise your programming. It's really quite simple! If you don't like the program in your mind, just like a TV, change it!

Look for part 2 on November 29th!





Award-winning authors Dave & Lillian Brummet:

Visit us on: 

http://BrummetMedia.ca (new site, under maintenance)




 

Wednesday, November 25, 2015

quote of the day

-- Quote of the Day -- 







" I’ve never been skydiving, 

but I have zoomed in on Google Earth really fast."


 ~  Author Unknown









Award-winning authors Dave & Lillian Brummet:

Visit us on: 

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Tuesday, November 24, 2015

Content Marketing for Non-profits



Content Marketing for Non-Profits

* Written by: Wayne Elsey - author of "Not Your Father's Charity: The Rise and Fail of Charities And What You Can Do To Be Ready".
http://www.notyourfatherscharity.com




Recently I came across a report from Blackbaud, the Content Marketing Institute and Fusion Spark Media. It's an excellent presentation and feel that it is something executive leaders should be reading, not just marketing and fundraising staff.


Content marketing is the value your organization provides to its donors and supporters. The content you share is relevant to your users. In addition, it is something you provide consistently. It helps inform and educate your followers. In return, content marketing helps you gain new supporters. From that you measure your performance in engaging them.


Going back to the Blackbaud report, here are some interesting statistics regarding nonprofits and content marketing:

  • 86 percent of the most effective marketers have someone who is responsible for its strategy. That's very important. Someone has to have the responsibility and accountability for developing the content marketing strategy, overseeing it and reviewing performance.

  • 92 percent of nonprofits use content marketing. This number I was pleased to see. I know many nonprofits struggle to make an investment of time and resources into their marketing efforts. So, it's great to know that the vast majority of organizations are doing content marketing and not operating in a silo.

  • 25 percent of those who do content marketing have a strategy of those, 52 percent consider their strategy "highly effective". This number helps us know that there's still work to do on the planning. You need a road map. And on that road map, you need to have milestones that allow you to evaluate success. I'm sure those with a strategy are probably much more successful in content marketing than those who use a scatter shot approach.


The report also listed the top 8 metrics for measuring content marketing success by non-profits, in order of importance:

  1. Increased fundraising revenue.
  2. Increased web traffic.
  3. Social media sharing.
  4. Increased number of those served.
  5. Increased loyalty from supporters.
  6. Increased volunteering.
  7. Qualitative feedback from supporters.
  8. Subscriber growth.

It wasn't surprising to see fundraising revenue as the top metric for measuring effectiveness of overall marketing. The reality is that you need money to do great programs. And, as in for-profts, nonprofit dollars help make the wheels go round.

Note that the fourth measurement is to see an increase in the number of those served. After all, nonprofits are on a mission to better society. It's important that everything a nonprofit or social enterprise does leads to increased impact.

Finally, in reading the full report, I came across one question that I found to be particularly helpful. Blackbaud asked those surveyed, "What one tip would you share with a non-profit who lacks time and budget to do this kind of marketing well?"

My favorite response was the following one: "For non-profits without many resources, focus on delivering consistent content ...Be the go-to resource!"


That's exactly what nonprofits should be doing. They should be seeking to dominate, as I described in a recent article. In digital marketing, there is an incredible amount of "noise." The only way to break through that is to focus your attention and be the loudest voice that comes through to people.




Award-winning authors Dave & Lillian Brummet:

Visit us on: 

http://BrummetMedia.ca (new site, under maintenance)

 


Sunday, November 22, 2015

quote of the day

-- Quote of the Day -- 





" When you're in love you never really know 
whether your elation comes from the qualities of the one you love, 
or if it attributes them to her; 
whether the light which surrounds her like a halo comes from you, 
from her, 
or from the meeting of your sparks."

  ~ Natalie Clifford Barney









Award-winning authors Dave & Lillian Brummet:

Visit us on: 

http://BrummetMedia.ca (new site, under maintenance)