Using Youtube In Your Music
Career:
*Written by Gabe Shillinger, who invites you to "check out my YouTube - http://youtube.com/thisisthelegion or http://legionbeats.com for beats, hooks, mixing and mastering."
YouTube has been a HUGE
promotion tool for millions of artists and if you're not taking advantage of
it, you're definitely missing out.
YouTube is the 3rd biggest
website it in the world (behind Google and Facebook) and it has become arguably
the #1 way to listen to, discover and share music.
The idea of consumers
"owning" music is fading and being replaced by streaming services
like Spotify, Pandora and especially YouTube.
Convenience and cost are
huge part of that shift, but "shareability" is also a huge factor.
When we used to consume music solely through terrestrial radio, TV and physical
media like CDs, it was really hard to share that music. Now with the click of a
button, you can share it with literally millions of people. What does this mean
for you as an artist? Get on YouTube!
Some tips:
1. Don't wait till you have
a high budget music video to post something up. Of course you want everything
you put out to be the highest quality you can, but not at the expense of not
posting. You can use tools like TunesToTube to add a picture to an MP3 and post
it up without knowing anything about editing video. You can record clips on
your phone of you working in the studio, performing or just hanging out.
Sometimes having something unpolished is better anyways because it's more
authentic.
2. Post your YouTube videos
on social networking sites like Twitter and Facebook and on forums. Part of
what makes YouTube so convenient is people can stream those videos directly
from the sites their already on instead of having to go to YouTube.com
3. Be persistent. With so
much content to compete with, it may take some time before your videos catch
on. Keep at it.
4. Consistently put out new
material. Your audience will be hooked once they get to know you and your
music. Don't leave them hanging, or else they'll go somewhere else for
entertainment. Sticking to a weekly schedule is a great idea.
5. Respond to comments. At
a certain point it won't be realistic to respond to everything, but people want
to feel like your relationship with them goes both ways and there's some
interaction back and forth.
But... don't worry about
the haters. YouTube comments are notoriously filled with hilariously horrible
and hateful comments. Try to have a sense of humor about it.
6. Use annotations and
cards. Those are those boxes with text you see pop up on videos. You can use
them to encourage people to subscribe to your channel, go to your website and
check out other videos.
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