Dave and Lillian Brummet offer tips, interviews and resources to inspire hope in individuals; helping them realize the value of their efforts, encouraging them to become more positive, proactive in life.
* by Michael J Walker, who invites you to oin The Next Generation In Professional Social Networking on http://www.SalaryShark.com!
entrepreneurship is more than a recent trend spurred by the emergence of the
Millennial generation into the business world. It represents a shift toward
accountable business practices and creating sustainable change in the world. These new
entrepreneurs aim to create a career for themselves that is both fiscally sound
and has meaning in a wider global context.
distinct differences between these social entrepreneurs and entrepreneurs
behind the age of digital sharing. Both groups are interested in changing the
world through innovation. However, those interested in social enterprise are
more interested in using innovation to impact the systems that make inequality
and poverty a reality for too many people.
What many of
these socially-minded businesses have in common is a desire to take
responsibility for these problems. By changing the business model to reflect
these goals, social entrepreneurs are able to use their businesses' profits to
further their social causes.
for Business at Oxford University refers to this practice as a combination of
innovation, opportunity and resourcefulness to create social change. This
social change is designed to be transparent and sustainable.
entrepreneurship is different from philanthropy and activism. It is unique
because of its ability to sustain social value while pursuing new
opportunities. It is allowed to profit from the business like any limited
liability company; however, it will primarily use that profit to further the
resources for the cause.
It is still
important to be financially savvy. The difference is the goal has shifted from
increasing profits to driving change. When
enterprises change their business model to become able to take on profits and
seek revenue from investors, they are freed from the burden of relying solely
on grants and donations.
One of the
biggest changes in the way Generation-Y runs these businesses is through
collaboration aided by the Internet. The Internet is how the movers and shakers
of Generation-Y meet each other. Introductions are easier with social media.
Meetings happen faster with Skype and Google Hangouts.
collaboration has not only resulted in changes in the structure of businesses,
charities and NGOs, but also in the thinking that drives them. These
enterprises feel a sense of personal and organizational accountability for both
the causes served and the outcomes provided.
business ventures also begin differently now than they did before. While some
of the earliest and most profitable companies today started in a garage, these
social businesses begin with private investors and incubators. Incubator
Echoing Green provides successful applicants with a stipend of $80,000, along
with valuable services like support, counseling and partnerships designed to
kickstart the business.
today's most successful social entrepreneurs are not high-profile billionaires.
Tal Dehtiar, the man behind the for-profit company, Oliberte, has created a
business aimed at creating a sustainable middle class in Africa. Dehtiar has
created safe environments for Africans to develop work skills. Oliberte
produces the world's first Fair Trade-certified footwear. The materials are
sustainably sourced and the labor provides a substantial income for families in
Ethiopia, Liberia and Kenya.
business practice is what separates the social entrepreneurs from the
philanthropists. Instead of throwing money into areas of need, these
individuals create sustainable ways to help others help themselves. Social
entrepreneurs do not just change lives; they change systems.
enterprise can make big changes while encouraging huge revenue. Teach for
America has brought change to two groups at once: college graduates and
low-income communities. The company works to employ recent graduates and career
changers. The recruits are then trained and placed in teaching positions in
low-income communities. Teach for
America's mission is to help enable America's next generation of leaders, all
while bridging the gap in education quality. Their goal is noble. The fact that
they bring in $318 million in revenue every year is also equally impressive.
joke that Generation-Y's greatest accomplishment so far is extending Casual
Fridays all week. Yet, these social entrepreneurs would beg to differ. Ninety
percent of Millennials are not motivated by a job well done, but by knowing
where their work is going. Generation-Y's
lack of interest in money, love of transparency and disdain for hierarchy is a
catalyst for ventures that are not just expanding the world, but also creating
real change. Without
these fundamental differences between Generation-Y and its predecessors, social
entrepreneurship would not be possible.
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one of the best and most cost effective ways to advertise a company. It is the
first impression a customer has about your brand or business. From carved in
stone, wood, printed on plastic to fancy neon or LED lights there is an endless
variety of products you can pick for your business. A properly placed and
well-crafted one helps you to attract more people and see an increase in sale.
If you are buying a banner for the first time, don't forget to consider these
below mention things before making the big purchase.
Location is everything
buying it your first consideration should be its location. Will it be for
outdoors or indoors? Will it be mounted or hanged? Before buying the signage
you have to be clear where and how you want it to be installed. If it is going
to be hanged outside, the material has to be quite strong to withstand all
kinds of weather. Deciding the location it is very important because you will
have to choose the material, fonts and colours of your signage depending upon
different materials the companies use to make these products. The makers
generally divide their materials into two categories: lettering and substrate
materials. From vinyl, neon, stickers, metals to wood there are several
materials that can be used for lettering. You have to decide which type of
materials would suit the image of your organization or brand the most. For
example, if you sell rustic wooden furniture you might want to have a carved
wood or metal product. If you own a restaurant or garment shop, a fancy neon
signage would work for you the best.
depends on the size, contents, material and colour. If you are using expensive
materials or big signage, you can be charged hundred of dollars. There are
several sign making supplies and manufacturing companies that are specialized
in creating them. If you have a layout in your mind tell them otherwise they
can make you an effective signage for your business within your budget.
Determine your budget and start you search for a company.
have their specific set of rules about the size and materials of outdoor ones.
If the zoning regulations restrict you to set up the type of signage you wish to
have, you can apply for variance to the current code. Check the zoning
regulations before buying one for your company. Look for a company that is well
versed with the rules and the process of applying for variance.
best to hire a company that is specialized in the type of material you want for
your brand. You will always find better pricing, high quality execution and
quick turnaround when dealing with one of such companies. Try to take written
estimates from different sing companies to compare their pricing. Asking the
prospective companies about the guarantees of the signage is also very
In order to
ensure your one is as effective as possible, you have to consider the look and
feel of the signage and whether it conveys your overall brand image to the T.
Good preparation, little research and an experience company are the keys to
getting the best signage for your company.